At Buda Juice, our journey began with informal taste tests among family and friends in a co-founder's kitchen, eventually leading to our first kiosk inside a coffee shop in Plano, Texas, in 2014. From that moment, authenticity, exceptional flavor, and a commitment to fresh has guided every step we take.
Initially, we expanded through our own retail stores, building a loyal customer base who loved the taste and health benefits of our juices. However, we quickly realized that to achieve broader impact, selling to established retailers was key. This pivot allowed us to solely focus on perfecting our juices.
We soon realized the wider appeal of citrus. Fresh-squeezed orange juice is synonymous with a hearty home-cooked breakfast. One sip of crisp lemonade can take us back to carefree, barefoot moments of a childhood summer. And lime juice is the perfect twist to so many favorite drinks and dishes, including margaritas and guacamole. What better way to bring fresh to everyone than via citrus?
And so we created Buda Fresh, a line of UltraFresh™ lemonades, limeades, and citrus juices that can be enjoyed at any time from breakfast to happy hour to everything in between. Our vision is to make UltraFresh™ the new standard in every grocery store. We are deeply proud of our journey so far and incredibly excited for what is to come. Thank you for joining us on this quest for a fresher, cleaner future--one sip at a time.
Horatio Lonsdale-Hands
Co-Founder and CEO